Copywriting
The Difference between a Product and an Offer
In the online and copywriting world, we talk a lot about creating an irresistible offer. When you have an amazing product to offer the world and you can communicate it in a way that your ideal clients understand the value for them, and you package it as an offer, they can’t help but buy. And…
Read MoreHow to Write Copy that Sells
What makes the difference between good copy and, well, not-so-good copy? If you’re not making the sales you want, or if you’re just starting in business and need to create your first sales page, then you should definitely keep reading to discover exactly what you need to know to write copy that sells. New around here? If…
Read MoreWhy is Copywriting Important?
You’re always selling something. Don’t believe me? Have you gotten the love of your life to marry you? Your toddler to brush her hair or eat her veggies? The job you wanted, or the pay raise you deserve? “Selling” is really the art of influence. If you’re an entrepreneur and you’re actually selling products or services in…
Read More