Sales
What Does a Copywriter Do?
On a very basic, surface level, a copywriter is someone who is paid to write words that sell. Copywriters make people money. But there’s a lot more to copy writing than just making money. In this post I’m going to talk about how a copywriter writes, paints, and conducts scientific experiments…and how you can do…
Read MoreSales Page Design
Getting your sales page written is a doozy. Phew. You should be proud. Seriously, pat yourself on the back. Once you’ve written out the copy and made sure that you have all the key elements of a good sales page, it’s time to take another look at the design of the page to make sure…
Read MoreHow to Edit
I’ve heard it said, “Write without fear, edit without mercy.” Many people stop before they get started because they don’t know where to start. They stare at a blank screen wondering what to write. Or, they fear judgement, that it won’t be good enough. In this post I’m going to walk you through how to…
Read MoreHow to Write Good Headlines
The headline’s job is not to sell your product. The headline’s job is not to pitch your idea. The headline’s job is not to explain your offer. How to write good headlines is a bit science and a bit art. In this post I’m going to tell you exactly what job your headline is supposed…
Read MoreThe Buyer’s Journey
From the moment a need enters the mind of a customer to the moment he or she makes a purchase to solve that problem/pain, there is a process that happens leading up to the sale. This is called the buyer’s journey. In this post, I’m going to break down each step of the journey because…
Read MoreStory Questions & Copywriting
Many times in copywriting we make it more complicated than we need to. We are victims of overthinking – big time! In this post I want to take us back in time to our school days where we learned the basics of communication with story questions. New around here? If you are, after you’re done reading…
Read MoreTypes of Offers
In last week’s blog I covered the difference between a product and an offer. This week I want to break down the nine different types of offers you can create. There are advantages and disadvantages, as well as a time and a place for each type of offer, so let’s dive in! New around here?…
Read MoreThe Difference between a Product and an Offer
In the online and copywriting world, we talk a lot about creating an irresistible offer. When you have an amazing product to offer the world and you can communicate it in a way that your ideal clients understand the value for them, and you package it as an offer, they can’t help but buy. And…
Read MoreHow to Write Copy that Sells
What makes the difference between good copy and, well, not-so-good copy? If you’re not making the sales you want, or if you’re just starting in business and need to create your first sales page, then you should definitely keep reading to discover exactly what you need to know to write copy that sells. New around here? If…
Read MoreMy Favorite Tools for Entrepreneurs
As an entrepreneur with an online business, there are a LOT of tools that I use regularly to help my biz run smoothly and to help me get things done faster. In this post I want to cover my favorite tools for entrepreneurs. New around here? If you are, after you’re done reading this post,…
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