Copywriting
What is AIDA?
AIDA is an easy-to-use guide to quickly create a compelling copy. It’s also great to use as an editing filter once you’ve written an email or social media post. Go back through and make sure you can find each of the four parts! AIDA stands for Attention – Interest – Desire – Action. In this…
Read MoreMessaging vs. Copywriting
In order to solve a lead or sales problem, many entrepreneurs and small business owners might turn to a copywriter for help. While a copywriter is definitely helpful, it’s not the first priority if you haven’t already nailed down your brand messaging. Your messaging must come first before you hire a copywriter. Or, hire a…
Read MoreSales Copy Template
My signature Cashflow COPY Framework can be used to help ensure you don’t miss any vital parts of your sales copy. New around here? If you are, after you’re done reading this post, check out some other favorites: Why is Copywriting Important? The 6-Part Framework for Copy that Sells The Buyer’s Journey Do you want…
Read MoreWhat Does a Copywriter Do?
On a very basic, surface level, a copywriter is someone who is paid to write words that sell. Copywriters make people money. But there’s a lot more to copy writing than just making money. In this post I’m going to talk about how a copywriter writes, paints, and conducts scientific experiments…and how you can do…
Read MoreSales Page Design
Getting your sales page written is a doozy. Phew. You should be proud. Seriously, pat yourself on the back. Once you’ve written out the copy and made sure that you have all the key elements of a good sales page, it’s time to take another look at the design of the page to make sure…
Read MoreHow to Edit
I’ve heard it said, “Write without fear, edit without mercy.” Many people stop before they get started because they don’t know where to start. They stare at a blank screen wondering what to write. Or, they fear judgement, that it won’t be good enough. In this post I’m going to walk you through how to…
Read MoreHow to Write Good Headlines
The headline’s job is not to sell your product. The headline’s job is not to pitch your idea. The headline’s job is not to explain your offer. How to write good headlines is a bit science and a bit art. In this post I’m going to tell you exactly what job your headline is supposed…
Read MoreThe Buyer’s Journey
From the moment a need enters the mind of a customer to the moment he or she makes a purchase to solve that problem/pain, there is a process that happens leading up to the sale. This is called the buyer’s journey. In this post, I’m going to break down each step of the journey because…
Read MoreStory Questions & Copywriting
Many times in copywriting we make it more complicated than we need to. We are victims of overthinking – big time! In this post I want to take us back in time to our school days where we learned the basics of communication with story questions. New around here? If you are, after you’re done reading…
Read MoreTypes of Offers
In last week’s blog I covered the difference between a product and an offer. This week I want to break down the nine different types of offers you can create. There are advantages and disadvantages, as well as a time and a place for each type of offer, so let’s dive in! New around here?…
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