On a very basic, surface level, a copywriter is someone who is paid to write words that sell. Copywriters make people money. But there's a lot more to copy writing than just making money. In this post I'm going to talk about how a copywriter writes, paints, and conducts scientific experiments...and how you can do this too.
New around here?
While I agree that some people truly are gifted copywriters, I also believe that it's a skill that can be learned when you put your mind to it and study from the best of the best.
There are some great teachers out there like Ray Edwards and Ian Stanley, who have fantastic courses on copy writing if that's something you're interested in learning.
If you're an entrepreneur, I believe copy-writing should be the number one skill you master.
You just can't go wrong. Oh, and the added perk? It totally helps with so many other parts of you're life because you're always selling something, whether it's where to go on vacation next with your spouse to getting your kid to eat veggies.
Master copy-writing and you will have a thriving business.
A Copywriter Does Art
Copywriters Do Science
I always say copywriting is an art and a science. You must have a little of both.
Once the words are on the page and a beautiful canvas has been painted, it's important to also approach copy from a scientific perspective.
We must experiment with what works and what doesn't work.
We must be willing to fail. And try again.
We must be willing to patiently make small tweaks to increase conversions.
Scientific experiments can include color, format, images, sequencing, headlines...so many different things to try when it comes to a sales page.
And something that seems too often forgotten is simply traffic. I couldn't count the number of people that have come to me wondering why their sales page isn't converting when they haven't even had enough eyes hit the page. You've got to have substantial traffic before you'll get a sale, especially if typical sales conversions range from 1-3%.
You can be good at copywriting too
So what do copywriters really do? Write, paint, and experiment.
To get some quick wins and increased conversions on your copy, grab a free copy of my Sales Copy Cheat Sheet. You’ll quickly learn what your sales page needs (and DOESN’T need), including the often-overlooked single sentence that gets more potential buyers off the fence than anything else. Click here to grab your copy now!