Archive for March 2020
The Buyer’s Journey
From the moment a need enters the mind of a customer to the moment he or she makes a purchase to solve that problem/pain, there is a process that happens leading up to the sale. This is called the buyer’s journey. In this post, I’m going to break down each step of the journey because…
Read MoreStory Questions & Copywriting
Many times in copywriting we make it more complicated than we need to. We are victims of overthinking – big time! In this post I want to take us back in time to our school days where we learned the basics of communication with story questions. New around here? If you are, after you’re done reading…
Read MoreTypes of Offers
In last week’s blog I covered the difference between a product and an offer. This week I want to break down the nine different types of offers you can create. There are advantages and disadvantages, as well as a time and a place for each type of offer, so let’s dive in! New around here?…
Read MoreThe Difference between a Product and an Offer
In the online and copywriting world, we talk a lot about creating an irresistible offer. When you have an amazing product to offer the world and you can communicate it in a way that your ideal clients understand the value for them, and you package it as an offer, they can’t help but buy. And…
Read MoreHow to Write Copy that Sells
What makes the difference between good copy and, well, not-so-good copy? If you’re not making the sales you want, or if you’re just starting in business and need to create your first sales page, then you should definitely keep reading to discover exactly what you need to know to write copy that sells. New around here? If…
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