Many times in copywriting we make it more complicated than we need to. We are victims of overthinking – big time! In this post I want to take us back in time to our school days where we learned the basics of communication with story questions.
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For example, if you’re selling something school-related or holiday-related, there’s a good chance you want your copy to run around September or December. Timing is important.
Where will your buyers come from? Are you getting organic traffic or paid traffic? IG? FB? Pinterest? YT?
And once someone purchases, where will they access what you’ve sold them?
Why is your product or service right for them? Why is it better than the alternatives (make sure to spell this out), including the alternative of doing nothing? Why must they buy now? This is SO key and something that so many people miss. What is the cost to your ideal clients if they DON’T buy? You should always be asking yourself this question and making it your duty to spell it out clearly so that it prompts them to buy.
How will it change the client’s life? How will it be delivered? How do clients get help if they need it? How do they purchase? How do they pay you?
People need really simple, straight-forward instructions. It sounds elementary, but your copy needs to spell out every step. Say it once, say it again, and then say it again, step-by-step.
…And now you know how to use the story questions you learned in school to write better copy for your business!