

What makes the difference between good copy and, well, not-so-good copy? If you’re not making the sales you want, or if you’re just starting in business and need to create your first sales page, then you should definitely keep reading to discover exactly what you need to know to write copy that sells.
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T. Testimony
Provide proof that you have helped others solve the problem. Social proof is one of the top reasons people buy. The testimonials you have can be extremely compelling.
Leave no room for doubt in their minds that your solution is not only the best, but that it’s something they can’t live without.
O. Offer
Most people think the offer is about the product, or the “stuff” you’re selling.
It’s not.
It’s about the transformation your solution will bring to the buyer. When sharing your offer, you should spend 80% of your time on the transformation your buyer can experience.
Transformation is really what people want. There are actually two journeys the hero must go on: the outer journey and the inner journey.
For example, Luke Skywalker has to destroy the Death Star – that’s the outer journey. But he also must discover his own power and abilities, and find that he CAN be victorious. That’s the inner journey. (This story has another layer as well – the philosophical battle between good and evil that must be won.)
As you’re thinking about your offer, think about how you can focus on transformation for your client.




Yes! Finally something about website.
Glad you found the content enjoyable 🙂