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How Can I Manage My Time Better?
Is time management a skill? How do some people get tons done, while others, not so much? How ...
The Life of an Entrepreneur
Entrepreneurship saved my life–for many reasons. But today I want to focus on what the life of an ...
My Favorite Tools for Entrepreneurs
As an entrepreneur with an online business, there are a LOT of tools that I use regularly to ...
Why is Copywriting Important?
You're always selling something. Don't believe me? Have you gotten the love of your life to marry you? Your ...
How to Write Copy that Sells
What makes the difference between good copy and, well, not-so-good copy? If you’re not making the sales you want, or ...
The Difference between a Product and an Offer
In the online and copywriting world, we talk a lot about creating an irresistible offer. When you have ...
Types of Offers
In last week’s blog I covered the difference between a product and an offer. This week I want ...
Story Questions & Copywriting
Many times in copywriting we make it more complicated than we need to. We are victims of overthinking ...
The Buyer’s Journey
From the moment a need enters the mind of a customer to the moment he or she makes ...