You're always selling something. Don't believe me? Have you gotten the love of your life to marry you? Your…

AIDA is an easy-to-use guide to quickly create a compelling copy. It's also great to use as an…

On a very basic, surface level, a copywriter is someone who is paid to write words that sell.…

In last week’s blog I covered the difference between a product and an offer. This week I want…

Entrepreneurship saved my life–for many reasons. But today I want to focus on what the life of an…

In the online and copywriting world, we talk a lot about creating an irresistible offer. When you have…

From the moment a need enters the mind of a customer to the moment he or she makes…

Many times in copywriting we make it more complicated than we need to. We are victims of overthinking…

Getting your sales page written is a doozy. Phew. You should be proud. Seriously, pat yourself on the…

My signature Cashflow COPY Framework can be used to help ensure you don’t miss any vital parts of…

As an entrepreneur with an online business, there are a LOT of tools that I use regularly to…

In order to solve a lead or sales problem, many entrepreneurs and small business owners might turn to…

The headline’s job is not to sell your product. The headline’s job is not to pitch your idea.…

What makes the difference between good copy and, well, not-so-good copy? If you’re not making the sales you want, or…

I’ve heard it said, “Write without fear, edit without mercy.” Many people stop before they get started because…

Is time management a skill? How do some people get tons done, while others, not so much? How…