How to Write Words that Sell Without Sounding Salesy, Even If You Think You Can't Write.

Any Female Coach Can Write Heart-Centered Copy that Connects With Customers & Converts Like Crazy...

Inside Cashflow Copy Academy


You're Not a Dude & Your Clients Aren't Either... And You Need Copy that Converts

Eight out of ten small businesses fail within the first 18 months.

Of those, 82% fail because of “cash flow issues.”

In other words, they run out of money.

And, 80% of female-owned businesses make less than $50K revenue per year.

What if I told you there was a skill you can learn that virtually ensures you'll never run out of money?

What if this skill could give you the power to create cash flow on command?

And what if you could create this kind of magic at zero cost…without hiring more staff, buying inventory, paying for ads, or other expenses?

Well, the answer is messaging that moves people into action. I've used copywriting to create a lot of cash for my clients. Now I’m willing to teach it to you.

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If you’re still not making the money you want in your business…if your list isn't growing as fast as you'd like...if your social media presence isn’t bringing you the freedom and money you dreamed of...if your launches are more of a “failure to launch” or have plateaued and you want to get to the next level…
Even if you’re doing well, but just know there’s more…
The Cashflow Copy Academy solves all these problems for you.
Cashflow Copy Academy
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The definitive 2-hr copy course for female coaches to help you CLARIFY your message, kickstart your CASH flow on command, and GROW your business without sounding like a bro-marketer.



This isn't just a course – it’s a system for writing funnel copy that converts - any and all copy you need for your business.

The Cashflow Copy Academy is right for you if…

  • You are an entrepreneur or small business owner and want to write your own copy rather than hire an expensive copywriter (creating cash flow on command).


  • You’re planning to do a launch and you want to be sure you nail the copy, whether it's for a course, a coaching program, or even a live event.


  • You’re an expert in your field building a platform – and you don’t want to have icky, slimy, or used car salesman-like copy.


  • You sell products, training or services and want copy that really connects with your customers so you can serve them better.


  • ​You want the sales that come with compelling copy, but don’t want to shell out $50,000 (or more) every time you need sales copy written.


  • ​You want to train your VA or OBM in the secrets of proven copywriting that gets results.

Here's What Others Are Saying...

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“Working with Dawn was a massive game changer in my business.  I always knew good copy was important…but until watching her work her magic, I had no idea just how MASSIVELY important it was!  She was able to capture my voice and make the necessary changes and edits that instantly changed the conversion rates on my opt-ins!!!”

~Megan Sumrell

Dani Welch

“DAWWWWWNNNNNNNN. I AM LITERALLY CRYING because THAT IS SOO ME! What you wrote is 100% what I've been trying to say AND you captured my freaking personality. I AM BLOWN AWAY like literal tears are coming out of my eyeballs right now. I don't want to change anything about it because that's exactly what I want to say, but so much better.”

~Danielle Welch

Meg Yelaney

“Working with Dawn has been so so incredible. When I started working with her I actually came from a bad experience with another company, so I was really hesitant. She really communicated that she would take care of me and she really, really has. My funnel started converting within 24 hours and even converted 3 high-ticket clients. She's so sweet and cares so much about her clients; she treats their business like hers.”

~Meg Yelaney



#truth: You know you need to write powerful, persuasive sales copy to sell your products and services. You probably even know that you can change JUST THE COPY without changing anything else and sales would skyrocket.

But there’s a problem.

The problem is most sales copy sounds sleazy, over-hyped, or worse...mechanical, like you used a script. We’ve all seen the crazy sales copy online that screams “scam.” Maybe you're afraid when we talk about writing "sales copy," that’s what we’re talking about. Heck no, techno!

That kind of copywriting may have worked back in the day on the Internet, but people have gotten savvy and grown leery of this kind of marketing. And it's definitely not going to work in today's noisy market.


To succeed in 2020, you have to understand that your audience is smarter. They demand more respect than ever before. Truth is, they've always deserved it.


Today, the most powerful copy is heart-felt - not manipulative - yet powerfully persuasive.


This is where the needs of your customer AND their desire for a solution meet the benefits of your product or service.


Communicating this is at the heart of powerful copy.


Before you give up or get distracted thinking it sounds nice but can't be learned, stick with me for another minute. Consider this…


Here's how it happens for most people:

  • You have a great idea.
  • You buy courses, do the work, and launch based on that strategy.
  • Then you sit back and wait for sales to roll in and you make your millions.

...wanna guess what happens next?

Nothing. 😞


No one really tells you this, but building a website or a funnel and waiting for people to magically come and buy your stuff is like believing in unicorns. It's not real.


POP QUIZ TIME: what’s the most important thing on your website? 🤔

Is it the pictures? The videos? The graphics? ...Or is it the words?

If you could only choose one element for your website… if I said, “You either get pictures or you get words – but you can’t have both - which is it?”

I hope you answered, “words.”


The problem is, of course, coming up with the right words.

That's why you're here, right? 

You know what you want to say, but you're just struggling to say it the right a way that a way that makes sense so your people are like, "Yes! I have to have that!"

Copywriting experts know that changing just one word in a headline, or “tweaking” one paragraph or design component can result in sales increases.

One of my favorite stories is when I tweaked a headline and TRIPLED my leads overnight without spending a dime more on ads.

But before we get into the secrets of what makes a great ad (and who are we kidding, your website in itself is an ad), let’s ask (and answer) a more basic question…


My first mentor used to always say, “You’re only one [sales page or ad or funnel] away from being a millionaire.”

At first, I doubted.

This whole "sell things online" was brand new to me...and I hadn't yet read Napoleon Hill to know I was just 3 feet from gold... 😉


But maybe believing you’re a “sales page away from being a millionaire” is too much of a stretch for you, like it was for me when I first started.


Can you get your mind around this: you very well could be one (or two or three) sales pages away from financial freedom.

Think about that.

Could one sales page give you the freedom to quit your day job?

Could one successful sales page pay off your debt?


Because I believe good sales copy is the one vital thing that can mean the difference between success and failure online…


The same mentor also told me the ONE SKILL to master was copywriting. I'm glad I listened.

Once you can write compelling sales copy, you can create money virtually “on demand.”

  • Tax man breathing down your neck? Write some copy making a compelling offer, email your list, and watch the dollars flow into your inbox.


  • Want some cash for your family vacation this summer? Think of a promotional idea, write the copy for it, and show it to your audience!


  • Want to increase your income dramatically, without increasing your ad budget? Write a new piece of copy that converts lookers into buyers…and your bank balance increases like magic. Wait, who said unicorns aren't real?




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CCA Testimonial pics (10)

“I hired Dawn to work on a funnel that was converting but I knew could be more profitable. When I saw the results she was getting for some of her clients I was like, 'Girl, I need your help, can you take a look at my funnel and see what you can do?' It's already proven to be profitable in less than 48 hours and I know that's just the beginning. Dawn is definitely your girl; you need to hire her."

~Rachel Ngom

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"Working with Dawn has been absolutely incredible! She not only embodied my voice so clearly in my copy, but she also provided such amazing customer service along the way. I have LOVED every second working with you, Dawn. Thank you!!!"

~Mickaela McNatt

Sharon McCaskill

“Dawn designed a sales page for my course that I was launching and the sales page had fantastic copy. It really reflected the heart of my brand and what I'm trying to help my readers with. My investment with her to design that made everything super simple and was worth every penny.”

~Sharon McCaskill


I learned my skills as a copywriter in the world of affiliate marketing.

People in that community often sought my help with copywriting, and when I discovered I could create a business as a copywriter, I fell in love with helping other entrepreneurs crush it in their biz with killer copy.


Since those days, I've been blessed with some incredible clients, who run amazing businesses, and who are making 6 and 7-figures online in products and services.

I freakin' love getting to support my clients in their biz, and have truly learned to embrace the mantra, "The more fun I have, the more money I make." I want you to have just as much fun writing copy and rocking it in your biz.


And now, you’re invited to join me, as I reveal the secrets of writing persuasive copy without sounding salesy.


Maybe it's the former pastor in me...but I absolutely love sharing and teaching everything I've learned along the way about copy with other people.

I also know what it's like to be crazy pants busy and that people don't have time to digest hours and hours of video tutorials.

That's why this course is all about getting *ish done, not just consuming more information.


Copywriting is a skill that can be learned by just about anyone.

...even if you don’t consider yourself a “writer.”

...even if you didn’t get good grades in English.

If you can write basic English, you can learn how to write good copy.
Ever had to get your spouse to let you buy something or your kid to eat his veggies? Then chances are you have what it takes to write good copy.

All you need now is someone to show you the proven formulas, the hidden structures, and the time-tested tactics of sales copy.

And that’s exactly what I’m going to do in Cashflow Copy Academy.


Here’s another little #truthbomb: most of the big-name entrepreneurs won't admit it but they’re almost always great copywriters.

Many of them now probably hire copywriters to write their copy, but every single one of them knows: it’s the copy that makes them rich.

That’s why they’re willing to pay big bucks to have their copy written.

But you don't have to do that if you learn the skill of can use the power of copy to multiply your sales and profits.

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If I were you, right about now I’d be wondering, “If she can make so much money as a copywriter, why on earth would she teach other people how to do it themselves?” Here's why…

  1. I bootstrapped my biz & I get it. When you're first starting out, it's tough to know where to spend your money. Most of the time hiring a copywriter isn't a top priority. I want to serve my bootstrapping hero buddies, but the truth is, my success has priced me out of this clientele.
  2. I passionately believe copy can be learned and is the ONE skill to learn. I love teaching and when I realized I could teach these vital skills, it was a no-brainer and I knew I had to serve my people in this way.
  3. My success is your success. Entrepreneurship saved my life. A successful business is a game-changer, and if I can have even a teeny-tiny part of helping YOU succeed, that brings me more joy than you'll ever know.


You are the expert at whatever you do.

But in order to help more and more people, you need to be able to communicate your message in a way that moves people.

Copywriting isn't some “get rich quick” scheme or marketing tactic training.

This is a serious business skill that can provide you with a comfortable six-figure annual income for the rest of your life.

You can run your business from anywhere. That's probably part of why you started your business in the first place, right?

With good copy, you can dream up promotions and launches, write the copy, and put the plan into profit…all in the same day even.

And yes, you could “retire” from your present job if you still have one, and use your copywriting skills to build your own empire – working wherever and whenever you want.


Cashflow Copy Academy is an online learning-and-doing system that not only teaches you how to write copy that sells your products, services and ideas…but also helps you get it done while you learn.


By the end of the course, you can have your funnel built, copy written, emails written...collecting leads and building your list! You'll even learn how to write copy for your website and run FB ads to get traffic to your funnel.


You will have lifetime access to the training  and templates, so you can use them to write as many cash-creating promotions, sales pages, product launches, and email campaigns as you want.


For Your One-Time Investment, You Get LIFETIME ACCESS…

Mod 1 Copywriting

Module 1: Copywriting 101 - Psychology & Technique

You've got to have the right foundation before you start writing your copy. That begins with getting your mindset right as it pertains to copy, as well as truly understanding the mindset of your customer.
In this module, you'll learn:
  • the psychology of influence and the one word that doubles your sales.
  • centuries-old understanding of the human brain and how this particular part of the brain can make or break the sale.
  • the only question your ideal client is asking and how you answer it for them.
  • the only five headline formulas you'll ever need.
  • proven templates for plug and play sub-headlines.
  • how fortunes are made on bullet points alone and how you can avoid the two fatal flaws.
  • the 6-step framework every piece of copy needs.
  • how to weave in story because we all know, facts tell and stories sell.
Mod 2 Landing Pages

Module 2: Landing Pages

It's irrefutable that "the money's in the list." More on your email list in the next module, but first you must have a way to get people ON your email list. That starts with your "lead magnet" or "freebie" funnel.
In this module you'll learn:
  • the basics of what a funnel is and why your business needs one.
  • the only four elements that should be on your landing page.
  • how to design the page and what to do to increase conversions.
  • what comes after the landing page.
Mod 3 Email Sequences

Module 3: Email Nurture Sequences

Email is still indisputably and verifiably the #1 method for driving online sales. Once your ideal clients join your email list, it's vital that the messages you send them build the "know, like & trust" factor.

In this module you'll learn:

  • the three things you must include in your emails in the first 48 hours.
  • the exact email that gets 67% open rates and 21% click-through-rate that you can implement in your business.
  • how often you should be emailing your list (this is gonna surprise you!)
  • the three types of content your regular email correspondence with your list should include.
Mod 4 Sales Pages

Module 4: Sales Pages

The transformation is in the transaction. This is why we sell rather than give everything away for free.

In this module you'll learn:

  • the twelve sections your sales page must include.
  • the one sentence that matters the most and will bring in the most sales.
  • how to focus 80% of your sales copy on what actually matters versus what people usually focus on (hint: this is costing you TONS of sales!)


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Bonus #1: Ideal Client Research Questions

Get a detailed list of the exact questions you need to answer to know your ideal client inside and out so that when you write your copy it'll be so spot-on you'll get asked if you're inside their minds! (Value $200)

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Bonus #2: FB Ads Lifesaver

In this mini-course I walk you through exactly how to set up your FB business manager and pixel. I also walk you through how to write your ad, how to create the best-running ads in ads manager, how to assess your metrics, and how to utilize audience insights to lower lead cost. (Value $500)

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Bonus #3: Funnel Building 101

I've built funnels on at least a dozen different platforms and in this video mini-series, I'll explain which platform is best for you and why based on your business. PLUS I'll even show basic set up tutorials for the most popular platforms AND I'll give you share codes from pages I've built so you don't even have to start from scratch. (Value $500)

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Bonus #4: Sales Page Swipe Templates

I saved the best for last. You get sales page templates for the only three sales pages you'll ever need: a course or coaching program, a high-ticket live event, and a recurring revenue program. (Value $5,000)

...and even some extra surprise bonuses not mentioned here!

CCA Testimonial pics (5)

"I hired Dawn to do sales copy and to set up our Facebook ads account. She's been nothing short of amazing and wonderful to work with. She's super communicative and gives tons of tips and tricks along the way beyond what we hired her for. She's worth every penny. If you're looking for someone to help you with your funnel or Facebook ads, definitely hire Dawn."

~Jada Glover

Jen Rohlen

"Dawn helped with my landing page and sales page. My opt-in conversions went from 5% to 54% overnight. It was amazing! Her copy was so good. Better than anything I'd ever done and I've been in business a long time. "

~Jen Rohlen

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"I hired Dawn to build out my sales funnel and write copy on that page and do my Facebook ads. Knowing to invest in the right person has made the biggest difference in my business so far. In one day I already had a sale. It's so worth it. Invest in someone who is an expert and doesn't just kinda know what they're doing."

~Taryn Sowa


Quick Video Tutorials - You won't have to sit and watch lessons for hours. I get straight to the point and teach only what you absolutely need to know in order to utilize the templates and get your copy written.

Templates & Checklists - With plug and play templates for landing pages, sales pages, and email sequences, you literally just need to put your own "voice" and niche into the formulas and templates that are given to you. Checklists are also included to make sure that you're not forgetting anything!
Do as you learn - Like I said, videos are short because this course is all about getting your copy written and out into the world so you're making the moolah.


"The upsell in my funnel converted within 48 hours and I know that's just the beginning!"

"Brand new to FB ads with a brand new funnel, my opt-ins converted over 50% and my baby offer sold within 11 hours."

"My funnel was converting within 24 hours and I got three high-ticket coaching clients through my challenge."


Reason #1: "I don't know if I have the time to do another course."

Dawn's Response: I used to be the queen of busy. I. Get. It. And I got you. The videos are so super short; the course is absolutely focused on you getting *ish done in your biz. Let me ask you, do you have time to make more money? If so, you've got time for this course.

Reason #2: "I'm not sure that learning how to write copy is actually what's going to get me more sales."

Dawn's Response: If you're not getting the leads and sales that you want in your biz, I'm willing to bet it's the copy, and I'd have a lot of 7 figure entrepreneurs back me up on this one. I've seen simple copy tweaks 3x leads and 10x sales...the power of just a few words still amazes even me! Let me ask you, have you ever bought or sold anything without knowing what it is or how it works? Pretty tough to know what you're buying without words. Words matter!

Reason #3: "I don't have the money."

Dawn's Response: Usually you're thinking this because you either A) don't see the value in it, or B) doubt your ability to implement it in your business. Maybe you've tried other things and failed. Maybe you've invested in other courses and programs and didn't see the ROI, or never even finished them. Let's say you create a course you can sell for $100. Sell a handful and you've made back your money. But let's say you offer a high ticket course or coaching program. You use this course to write the sales page. Your first sale already gets you 4x ROI...and every sale after that is just gravy. Would you want to afford the course then?

Reason #4: "Is this the wisest business-building thing to invest in when we're facing a recession?

Dawn's Response: Only you can make a wise decision for your biz based on the information you have.

I will say this, though: I can't think of a single time when it would NOT benefit your business to have good copy and a high-converting sales page.

Just because we're in a recession doesn't mean people aren't buying. I 100% stand behind this course and know that if you need to generate more leads and sales for your business, this will do the trick.

Reason #5: "This probably won't work for my business because XYZ."

Dawn's Response: If you are selling any kind of products or services, live events, or even membership programs this course will work for you. The writing formulas and templates are meant to be used in any niche. Clarifying your message for social media, emails, landing pages and sales page will only serve to grow your business and your brand even more.


I wanna try a little “thought experiment”...

Imagine yourself waking up on a bright, sunny morning.

You don’t wake up to an alarm.

You wake up when you’re ready, feeling refreshed.

You get out of bed and make yourself a cup of coffee (or your fave morning drink).

You sit in a cozy chair, sipping your coffee, enjoying the morning sun while you do your morning routine. Affirmations, meditation, gratitude...

You check your email, and discover you’ve made thousands of dollars overnight, while you were sleeping.
In fact, you made more money overnight than you used to make in a month.

You spend the day doing what you want, with your spouse and your kiddos, instead of “working.”

Life is pretty different than it was in the days when you had a “job.”


Fast-forward to the next day. You wake up, have your breakfast, and look at your email again.

Imagine your delight as you realize you made $25,000… just by sending out one email the night before!


Alright, step back from this scene for a minute and ask yourself a very important question.

Just one question.

What if this could be your new way of life?

If that could really be true…aren’t you the least bit excited?

Can you feel the happiness that comes from knowing something good is about to happen?

How much more freedom, happiness, and joy could you be experiencing right now if your life was like the scenes you were just imagining?


Here’s another question to consider: What if you could go through life without worrying about what things cost?

Ever since I was a kid I couldn’t go to a restaurant without ordering from the right side of the menu…you know, the side with the prices. I always had to check and see how much the food cost before I ordered it and I'd base my choice and what cost the least.

Do you know what it’s like to never worry about the prices?

Or…what if your annual income became your monthly income?

Think about it – making the same income in a month that you now make in a year. Or making in one day more than what you now make in a month...over and over and over in the same month. It happened to me.

It’s happened for lots of others. It can happen for you, too.


Copywriting is the fastest, easiest, and surest way to boost your sales and profits without increasing your advertising or promotional spending.

Are you ready to boost your sales and profits by improving your sales copy?


You're not gonna let your so-called “comfort zone” rob you of the life I just described, would you?

You could double your income and triple your time-off.
Maybe some of those reasons for resistance I mentioned earlier are pulling at you, trying to hold you back from the life you deserve.
If that’s the case, let me give you 3 more guarantees to dissolve those reasons for resistance, one by one…
copy that sells

No Copywriting Experience Needed, Guaranteed: You don’t need to know the first thing about how to “write copy.” This course is meant exactly for you! That's why there's so many formulas and templates to get you started. 😄

marketing and copy

No Marketing Experience Needed, Guaranteed: Even if you're just starting out and haven't even figured out exactly what you're selling or what services you provide, this course can still help. My training shows you the foundational skills you need to speak to your ideal clients and sell anything. You'll be amazed at how fast you can come up with a new idea, create copy, and start making money!


No Extraordinary Writing Skills Needed, Guaranteed: Even if you think you “can’t write,” you can still create killer copy that converts into continuous cash flow. I’ll show you exactly what you need to know even if you think you an't write.


It's not just a guarantee, it’s my personal promise. Take a full 30 days and work your way through all the elements of the course. Write your funnel and sales copy and use it to sell your products and services.

If you're not surprised and delighted by an increase in sales, profits, and happy customers, simply ask for a refund.

I'll promptly send you 100% of your money back, with no hassle, and we can still be friends. I take all the risk. You do the work, but I take the risk. You could rip me off, buy with no intention of keeping your access…then just download all the materials and ask for your money back (but I trust that you won’t!)…and you take no risk at all.


Well, let’s get some perspective here. How much is it costing you to not have this course?


No, really. Come up with a number.


Let’s say you currently make $5,000/month, but you want to make $10,000/month. That’s a $5,000 shortfall each month.

That’s the same as if you’re writing a check for $5,000 each and every month…for marketing that doesn’t work.


How many months do you want to pay $5,000 for not having the Academy?


$5,000/month comes out to $60,000 per year.

That’s the cost, in this example, of not being a student in the Academy.


The investment in Cashflow Copy Academy is $997.

But technically, the Academy won't cost you a dime. Let me explain…


FIRST, the estimated retail value of everything you receive with your enrollment is $12,479.

That’s like getting over 10 TIMES the investment back, instantly, the moment you enroll!


SECOND, you get the skills necessary to MULTIPLY your sales and profits at will. When you need an infusion of $10–$50K, even $100K or more? Write some copy, send it out, and let the money come to you!


THIRD, you receive a very particular set of skills that will stay with you for life. The ROI over your lifetime is incalculable.


FINALLY, you have 30 days to decide for yourself. If the Academy doesn’t work for you, you get your money back.


For those reasons, the Academy costs you nothing.

Unless you don’t buy it.

That will cost you $60,000 a year – or more.


The first step down a new road can be the scariest one to take — but don’t let fear steal your dreams.

After you take the first step, it's as easy as putting one foot in front of the other and taking one step at a time. And it won’t be long until you’re living that “dream” we talked about earlier.


So…whichever of those 5 reasons for resistance is holding you back – it's time to show 'em whose boss.


And time to enjoy that beautiful future you've imagined.

The only way products get sold is through the power of great sales copy.

In fact, can you imagine trying to sell anything if you weren’t able to at least explain what it is and what it does?

I challenge you to try. It just doesn’t happen.

Great sales copy is just that, “explaining.”

And there are definitely some ways to make your case with words – some of which work better than others. That’s what you’re about to learn.


Now picture that ideal life in your head right now.

The one you dream of living.

Make it real.

Imagine how you would feel if you were already living that life.

Visualize the way you would breathe if that life was already yours, already a reality.

Now, step through into that picture by taking action and beginning your training…

That's all there is to it... the rest is laid out for you every step of the way.


I understand that I'll receive access to...

  • 4 Course Modules

    Quick video tutorials, templates and checklists provide everything you need to create copy for landing pages, sales pages, emails, and more!

  • Exclusive Facebook Group

    As part of the course, you'll have access to an exclusive Facebook group where you can ask questions and get help with your copy as you work through the modules. 

  • BONUSES! Did you SEE the bonuses? Heck yeah!

    Your bonuses include nailing down who your ideal client is and how to speak to them, how to build your funnel, how to get traffic to your funnel with Facebook ads, and sales page copy templates. Shhhh....there might also be some other unadvertised bonuses to knock your socks off!


One year from today, God-willing, you and I'll still be here on the planet. The question is, will anything in your life be significantly different?


The answer: only if you do something significantly different.


Maybe this is that new thing you need to do.


I look forward to getting to know you, inside the Cashflow Copy Academy.


To Your Success,

Dawn Apuan

Brand Coffee shop sideways glance

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